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Revenue Engine Optimization & Strategic RevOps
In the ever-evolving landscape of SaaS and B2B sales, CEOs and COOs are increasingly tasked with navigating complex challenges to...
Mark Petruzzi
Aug 15, 20245 min read


Revolutionizing B2B Sales: How AI Can Enhance Human Connections Instead of Replacing Them
AI in B2B sales should enhance human connections rather than replace them, focusing on building trust and improving interactions. Utilizing AI to deepen relationships can transform sales from transactional to consultative, fostering greater buyer satisfaction.
Mark Petruzzi, Cathy Minter & Andy Paul
Apr 28, 20243 min read
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