Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3

As we near the end of Q3, we thought it would be a great time to re-listen to "Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3" As CRO at R3, Cathy Minter transformed the company from a consulting-focused consortium into a customer-first enterprise sales organization by building processes and aligning sales and marketing under unified, outcome-based goals. Her approach emphasized resilience in sales candidates and a shift to a solution-centric sales methodology, making it a valuable listen for aspiring Chief Revenue Officers.