Selling the Cloud

Selling the Cloud

Hosted by: Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky

In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the...

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Episodes

The Future of Revenue Enablement and the Impact of Data, Steve Richards, SVP Revenue Enablement

In this episode of Selling the Cloud, we sit down with Steve Richards from Mediafly to discuss the future state of sales enablement. We explore the balance between leveraging data and maintaining the human element in...
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Full-Funnel Insights with Toni Hohlbein, Part 2: Efficiency, Digital Twins, and SaaS Trends

In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing...
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Full-Funnel Insights with Toni Hohlbein, Part 1: Efficiency, Digital Twins, and SaaS Trends

In Part 1 of this episode of "Selling the Cloud," we sit down with Toni Hohlbein, CEO and co-founder of Growblocks, to explore the transformative power of full-funnel visibility in revenue operations. Toni shares...
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The Pivitol Alignment between Strategy and Sales - Frank Cespedes, Senior Lecturer at Harvard

Welcome to today's episode of the 'Selling the Cloud' Podcast! We are thrilled to have Frank Cespedes as our guest. Frank is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business...
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Data observability within RevOps Pt. 2 - Lindsey Meyl, CEO and Cofounder of RevAmp

Welcome to part two of the RevOps edition of "Selling the Cloud," featuring Lindsey Meyl, CEO of RevAmp. In this episode we explore how companies can leverage their data for a competitive advantage, manage business...
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Data observability within RevOps Pt. 1 - Lindsey Meyl, CEO and Cofounder of RevAmp

In this episode of the "Selling the Cloud - RevOps Edition" podcast, Lindsey Meyl, co-founder of RevAmp, discusses optimizing go-to-market strategies through comprehensive data insights. Key topics include the...
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Data Driven and Metric Based Selling in B2B Pt.2 - Kevin Knieriem, President, Strategic GTM at Clari

This is Part 2 of Data Driven and Metric Based Selling in B2B, Kevin shares insights from his career journey, highlighting pivotal moments where AI and data-driven strategies made a significant impact. And we continue...
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Data Driven and Metric Based Selling in B2B Pt.1 - Kevin Knieriem, President, Strategic GTM at Clari

In this episode, we had the pleasure of hosting Kevin Knieriem, the President, Strategic GTM of Clari. Our discussion revolved around three key themes:Data-Driven Companies: We delved into what it takes for companies...
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Selling with AI, How Buyers Want to Buy Pt.2 - Andy Paul, Host of the Win rate Podcast

Today we will be covering part 2. of our show with Andy Paul, the host of the Win Rate Podcast:The Evolution of Sales in the B2B SaaS era¬†‚Äč‚ÄčIntegrating AI into Sales StrategiesLeadership and Scaling Sales Teams¬†See...
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Selling with AI How Buyers Want to Buy Pt. 1 - Andy Paul, Host of the Win Rate Podcast

Today we will be covering three main areas with Andy Paul, the host of the Win Rate Podcast:The Evolution of Sales in the B2B SaaS era¬†‚Äč‚ÄčIntegrating AI into Sales StrategicsLeadership and Scaling Sales Teams¬†See...
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Aligning Strategy in Marketing, RevOps, and Sales Part 2 with Kunal Mehta, Bain Consulting

Today we are covering three main areas.1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales.2) how data analytics helps marketing, rev ops, and sales work more...
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Aligning Strategy in Marketing, RevOps, and Sales - Kunal Mehta, Bain Consulting

Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more...
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