Selling the Cloud

Selling the Cloud

Hosted by: Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky

In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the...

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Episodes

The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes

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Moving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO Intricately

As the landscape of B2B marketing and sales continues to grow, it's the perfect time to revisit this insightful conversation and Michael Pollack’s perspectives on optimizing your data strategy for more effective...
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Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3

As we near the end of Q3, we thought it would be a great time to re-listen to "Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3" As CRO at R3, Cathy Minter transformed the company from a...
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What made Zoom - Zoom with Greg Holmes, former CRO at Zoom

In this timeless episode of the Selling the Cloud podcast, we revisit a conversation with Greg Holmes, the former Chief Revenue Officer at Zoom Video Communications from 2013 to 2020. This inaugural episode remains as...
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Bridging the Gap: The Connective Tissue of RevOps with Nivedita (Neetha) Ratakonda

In this episode of the “Selling the Cloud” Podcast, we are excited to welcome Neetha Ratakonda, CEO of BigLittle.ai. Neetha discusses her journey from engineering to entrepreneurship and explores how to bridge the...
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The Best of Philly with the King of Sales; Jeffrey Gitomer and our co-host Paul Melchiorre

In this lively and unfiltered episode of "Selling the Cloud," we bring you a dose of Philly spirit with the dynamic duo Jeffrey Gitomer and Paul Melchiorre. This isn't just another podcast episode—it's a masterclass...
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Operating Partners, Part 2 with guest Joseph Zito, CEO of (X)Form

In Part 2 of this episode of the “Selling the Cloud” Podcast, RevOps edition, we continue our conversation with Joseph Zito, founder of (X)Form. We explore the vital role of RevOps in ensuring successful strategy...
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Operating Partners, Part 1 with guest Joseph Zito, CEO of (X)Form

In Part 1 of this 2-part episode of the “Selling the Cloud” Podcast, RevOps edition, we are joined by Joseph Zito, founder of (X)Form, a company that partners with C-level executives to tackle ambitious goals amidst...
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The Evolution of Enterprise Sales, Part 1, Rob Schilling, SVP, ERP Sales N.A. @ Oracle

In this episode of Selling the Cloud, co-hosts Mark and Cathy sit down with Rob Schilling, SVP ERP Cloud at Oracle, to delve into the pivotal moments that have shaped his career in enterprise sales. Rob shares...
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The Evolution of Enterprise Sales, Part 2, Rob Schilling, SVP, ERP Sales N.A. @ Oracle

In the second part of this engaging conversation, Rob Schilling addresses the common challenges companies face when transitioning to a data-centric sales model. He shares candid experiences where a data-driven...
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The Future of Revenue Enablement and the Impact of Data, Steve Richards, SVP Revenue Enablement

In this episode of Selling the Cloud, we sit down with Steve Richards from Mediafly to discuss the future state of sales enablement. We explore the balance between leveraging data and maintaining the human element in...
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Full-Funnel Insights with Toni Hohlbein, Part 2: Efficiency, Digital Twins, and SaaS Trends

In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing...
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