Selling the Cloud

Selling the Cloud

Hosted by: Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky

In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the...

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Episodes

Aligning Strategy in Marketing, RevOps, and Sales Part 2 with Kunal Mehta, Bain Consulting

Today we are covering three main areas.1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales.2) how data analytics helps marketing, rev ops, and sales work more...
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Aligning Strategy in Marketing, RevOps, and Sales - Kunal Mehta, Bain Consulting

Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more...
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Disruption Ready Selling - with Dipanjan Das, Genpact

B2B Sales professionals are continuously faced with new challenges and obstacles they need to overcome on the path to success. In the past two years alone, sellers were forced to move to a 100% virtual roll due to a...
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Sell without Selling Out - with Andy Paul

The professional of Sales continues to evolve, and is much more nuanced and complex these days - especially in the world of B2B Sales in the Cloud.Andy Paul is one of the foremost experts in B2B Sales.  His 1,000 +...
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Is Cold Calling Dead - with Chris Beall, CEO ConnectandSell

Cold calling is both the bane of existence for many sales professionals, while also being the key to success for sustained revenue generation growth!Chris Beall is the CEO of ConnectAndSell, an assisted dialing,...
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Rebranding in the B2B Cloud with William Tyree, CMO Revenue.io

Has the market segment you participate in evolved over the years?Have you considered rebranding your company to ensure it's aligned with the market you serve?William Tyree, Chief Marketing Officer at Revenue.io, found...
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Growth of the Chief Revenue Officer with Warren Zenna, Founder and CEO of The CRO Collective

The Chief Revenue Officer title is growing in popularity across the B2B Cloud industry.  Is the CRO a new role in companies, or just a fancy new "C-Level" title for the head of sales?Warren Zenna has recently launched...
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Energy, Enthusiasm and Empathy in B2B Sales - with Larry Long Jr.

Energy, Enthusiasm, and Empathy personify Larry Long Jr.  In fact, his self-appointed title is "Chief Energy Officer".Larry has a long career in B2B Sales, following his college baseball career at the University of...
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Getting the VP Sales Hire Right - Right Now - with Amy Volas

The average tenure of a Vice President of Sales in the B2B Cloud industry is reported to be anywhere between 16 - 20 months, with 18 months being the median.Why is the tenure so short?  Is this really an issue...
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A Story of Opportunity and Persistence in the Cloud - with Megan Bowen, CCO Refine Labs

Megan Bowen, Chief Operating Officer and Chief Customer Officer at Refine Labs is the personification of where opportunity and access meet persistence and personal responsibility.Megan's story starts with moving from...
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Women in Sales Club - The Story and the Journey with Alexine Mudawar

Is becoming a B2B Sales professional an intentional process or a result of your early career experiences and journey?Alexine's goal after graduating from Purdue University was to become a retail buyer for a leading...
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The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric

Direct selling models are the primary sales motion for the majority of B2B Cloud and SaaS companies.  Can partnerships amplify and even accelerate revenue growth, even for early stage companies?Ben Pastro has a long...
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