Selling the Cloud

Selling the Cloud

Hosted by: Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky

In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the...

All Episodes

Episodes

Is Cold Calling Dead - with Chris Beall, CEO ConnectandSell

Cold calling is both the bane of existence for many sales professionals, while also being the key to success for sustained revenue generation growth!Chris Beall is the CEO of ConnectAndSell, an assisted dialing,...
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Rebranding in the B2B Cloud with William Tyree, CMO Revenue.io

Has the market segment you participate in evolved over the years?Have you considered rebranding your company to ensure it's aligned with the market you serve?William Tyree, Chief Marketing Officer at Revenue.io, found...
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Growth of the Chief Revenue Officer with Warren Zenna, Founder and CEO of The CRO Collective

The Chief Revenue Officer title is growing in popularity across the B2B Cloud industry.  Is the CRO a new role in companies, or just a fancy new "C-Level" title for the head of sales?Warren Zenna has recently launched...
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Energy, Enthusiasm and Empathy in B2B Sales - with Larry Long Jr.

Energy, Enthusiasm, and Empathy personify Larry Long Jr.  In fact, his self-appointed title is "Chief Energy Officer".Larry has a long career in B2B Sales, following his college baseball career at the University of...
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Getting the VP Sales Hire Right - Right Now - with Amy Volas

The average tenure of a Vice President of Sales in the B2B Cloud industry is reported to be anywhere between 16 - 20 months, with 18 months being the median.Why is the tenure so short?  Is this really an issue...
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A Story of Opportunity and Persistence in the Cloud - with Megan Bowen, CCO Refine Labs

Megan Bowen, Chief Operating Officer and Chief Customer Officer at Refine Labs is the personification of where opportunity and access meet persistence and personal responsibility.Megan's story starts with moving from...
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Women in Sales Club - The Story and the Journey with Alexine Mudawar

Is becoming a B2B Sales professional an intentional process or a result of your early career experiences and journey?Alexine's goal after graduating from Purdue University was to become a retail buyer for a leading...
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The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric

Direct selling models are the primary sales motion for the majority of B2B Cloud and SaaS companies.  Can partnerships amplify and even accelerate revenue growth, even for early stage companies?Ben Pastro has a long...
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High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners

Data-Driven - a phrase we hear often in the B2B Cloud industry - but often as an output from sales activity versus as a primary input to outbound sales activity.Bob Scarperi, has built a company that focuses on...
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Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro

Modern B2B Sales was significantly, and forever altered by COVID-19.  The trends are not new, but were definitely accelerated in 2020 and 2021.Joseph is a multi-time founder of B2B SaaS companies, and his experience,...
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You're More Than a Number - with Scott Leese

Who better to write a book about being a VP Sales in the B2B SaaS industry, than 5x VP Sales and leading LinkedIn sales influencer, Scott Leese.Scott's primary focus has been to help scale early stage B2B SaaS...
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Customer Success, Success - with Eileen Voynick

Eileen Voynick has held senior operating roles and board leadership roles at companies including SAP, Oracle, Siebel Systems, All Scripts, Sparta Systems, and Chair of the Board at Jefferson Health.In this episode,...
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