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Selling Intelligence Podcast

Where revenue leaders come to think,
not just listen.

Selling Intelligence is a weekly executive conversation for operators. We talk about where pipeline momentum actually breaks, how AI is changing revenue execution, and what the best leaders are doing differently right now.

Not tactics. Not hacks. Not tool reviews. This is how leaders diagnose, decide, and act.

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Selling Intelligence podcast cover with hosts Mark Petruzzi and KK Anderson
1,000+
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Top Ranked
B2B revenue podcast
Weekly
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What Selling Intelligence Podcast Is

Selling the Cloud was about a shift in technology. Selling Intelligence is about a shift in thinking.

Cloud is no longer the differentiator. It is the baseline. What separates high-performing revenue teams now is intelligence. Better judgment, better signal, better decisions under pressure.

Selling Intelligence exists to help revenue leaders navigate that shift. Every episode is a peer-level conversation at the CRO, CEO, or investor level. Real operating experience. No fluff. No vendor pitches. Just honest conversation about what is actually working and what is not.

Selling software
Understanding how revenue moves
Activity metrics
Execution signals
Tool reviews
Decision quality
Noise
Signal
Tactics and hacks
How leaders diagnose, decide, and act
This show is NOT...
A tactics show with tips and hacks for individual contributors
A tool review show that helps vendors get exposure
A motivational or personal development podcast
A training session for frontline salespeople
This show IS...
A weekly executive conversation designed for revenue operators
Honest conversation about where pipeline momentum actually breaks
A practical lens on how AI is changing revenue execution right now
Peer-level dialogue at the CRO, CEO, and investor level
Connected to real diagnostic work across 600+ sales organizations
Your Hosts

Operators with real revenue experience. Not commentators.

Every conversation on Selling Intelligence is anchored by hosts who have been inside the rooms where revenue decisions get made. Not analysts who study them from the outside.

Mark Petruzzi
Mark Petruzzi
CO-HOST & CO-FOUNDER, AGS

Bestselling author of Selling the Cloud and Data and Diagnosis-Driven Selling. Advisor at Genpact and Boston Consulting Group. Mark brings the strategic and AI advisory perspective to every conversation. Where the market is headed and what the best operators are doing to stay ahead of it.

KK Anderson
KK Anderson
CO-HOST & CO-FOUNDER, AGS

589+ organizations transformed. 15,000+ competency evaluations. KK brings the diagnostic lens to every conversation. The practitioner's view of where revenue execution actually breaks and what the data reveals about why.

Episodes

Recent conversations worth your time.

Each episode is a focused executive conversation on a specific revenue challenge. No filler. No long introductions. We get into the work quickly.

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We talk to operators, not influencers.

Selling Intelligence features CROs, revenue leaders, AI innovators, and B2B growth operators who have real experience to share. People who have been inside the work, not people who comment on it from the outside.

We look for guests who...
Have direct operating experience leading revenue organizations or building AI for revenue teams
Can speak to a specific challenge or shift in how revenue actually moves, not general best practices
Are willing to be honest about what did not work, not just what did
Bring a perspective that is relevant to CROs, revenue leaders, and PE operators right now
Are not pitching a product. Our audience can tell the difference immediately

We review every application. If your experience is a strong fit for our audience, a producer will reach out within 10 business days.

Guest Application
Tell us about yourself and what you would bring to the conversation. Be specific. Generic applications do not move forward.
We review every application and respond within 10 business days.
The Selling Intelligence Podcast Ecosystem

The podcast is the trust engine. The rest is where the work happens.

Selling Intelligence is not a standalone show. It is the front door to the AGS ecosystem. Helping revenue leaders see their problems more clearly so they want to engage with the work behind it.

Connected Resource
This Week: AI in Sales Newsletter

Every episode connects to a weekly newsletter issue that goes deeper on the topic. Subscribe to get the insight from the episode plus the diagnostic framework that applies to your team.

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AGS Insights

Every episode is repurposed into a structured article built around the specific question the episode answers. Search-optimized and designed for the leader who finds us through research, not through a referral.

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Pipeline Clarity Call

Many listeners reach a point where they want to apply what they are hearing to their specific situation. The Pipeline Clarity Call is where that conversation starts. Thirty minutes, no pitch, just clarity.

Intelligence is the new competitive advantage.

Subscribe on your preferred platform, apply to be a guest, or start with a Pipeline Clarity Call if you are ready to take what you are hearing and apply it to your organization.

Listen to the Latest EpisodeApply to Be a Guest