ACCELERANT GROWTH SOLUTIONSOperators who have been inside the work.
Not advisors who study it.
AGS was built by revenue leaders who got tired of watching organizations invest in solutions before they understood the problem. Every person on this team has operated inside sales organizations -- building teams, closing deals, fixing broken pipelines, and leading through the moments that separate good revenue leaders from great ones.
Built by operators. Run by operators.
Training without diagnosis is guessing. And guessing is the most expensive thing a revenue organization can do.
After decades of watching organizations invest in tools, training, and talent without ever understanding the root cause of their performance gaps, Mark Petruzzi and KK Anderson built AGS around a single operating principle: diagnose before you prescribe.
Not because it sounds good. Because every other approach wastes money, burns time, and erodes the trust of the sellers and leaders who are trying to perform. The diagnosis is not a nice-to-have. It is the only responsible starting point.
Built by operators. Run by operators.
Mark and KK founded AGS because they had both seen the same pattern repeat across hundreds of organizations. Revenue stalls. Leaders reach for solutions. Nothing changes because nobody diagnosed the problem first.
Mark Petruzzi is a revenue transformation leader, bestselling author, and AI strategy advisor who has spent his career at the intersection of enterprise sales and organizational change. He is the author of Selling the Cloud and Data and Diagnosis-Driven Selling. He advises at Genpact and Boston Consulting Group, bringing institutional credibility to AGS's work with enterprise and PE-backed organizations. Mark leads AGS's AI advisory practice and co-hosts Selling Intelligence with KK.
KK Anderson is a sales transformation operator with 15+ years working inside hundreds of sales organizations. She is the architect of the AGS diagnostic methodology -- the structured approach to identifying where revenue momentum breaks down before recommending anything. Her work spans B2B SaaS, manufacturing, industrial selling, and private equity-backed environments. She co-hosts the Selling Intelligence podcast and is writing two books: Why Sales Stall and Why More Isn't Working.
Alan has lived through multiple PE exits with several of the most prestigious PE firms in the market. He is not an advisor who studies private equity. He is an operator who has been inside the room where enterprise value gets built, defended, and realized. As former COO at Mitratech and Cendyn, he brings COO-level operating depth to every portfolio engagement.
PE operating partners need someone who has lived the hold period -- not someone who has advised on it.
Most GTM advisors come to PE from the outside. They understand the language of value creation but have never had to deliver board-ready results under the timeline pressure of an active investment. Alan has. Multiple times. Across some of the most demanding PE firms in the market.
That operating credibility changes every conversation -- with sponsors, with portfolio CEOs, and with the management teams who need to trust the person in the room before they take direction from them.
Alan's VCP framework ties every phase of the engagement directly to EBITDA multiple at exit. Four phases from Revenue Health Audit through Exit Readiness. No long-term commitment required to start.
The bench AGS deploys on client engagements.
AGS is not a two-person firm with a big website. We maintain a curated bench of senior operators and advisors with deep expertise across specific industries, functions, and disciplines. Each Expert Accelerator is deployed when a client engagement calls for their specific experience.
Senior leadership at SAP, Ariba, and Anaplan. Board-level GTM advisor and executive coach for CROs. Brings enterprise operator depth to complex GTM advisory and board-level planning engagements.
Fractional sales enablement specialist with deep expertise in manufacturing and companies that sell through distributors. Translates AGS diagnostic findings into rep-level behavior change that sticks.
Keynote speaker and executive coach. Specializes in GTM leadership development and accountability. Deployed on engagements where leadership behavior change is the primary lever.
Former EVP at Proofpoint, President at Informatica. Board member. Deployed on engagements requiring enterprise sales strategy and executive leadership at the highest organizational levels.
25+ years in healthcare SaaS. Sales execution and strategic partnerships across payer and provider markets. Deployed on healthcare and healthtech engagements requiring deep sector knowledge.
Sales development and enablement strategy. SDR and BDR team building in early-stage and enterprise environments. Deployed when pipeline generation infrastructure is the primary gap.
Professional Services advisor with expertise in scaling services organizations and aligning them to post-sale growth. Deployed when PS revenue and customer value realization are the engagement focus.
Founder of Benchmarkit. GTM metrics, forecasting systems, and growth accountability for SaaS firms. Deployed when revenue operations infrastructure and measurement systems are the primary gap.
Founding author of Sales 2.0. Pioneer in inside sales strategy. Now focused on AI integration into sales processes. Deployed on engagements at the intersection of inside sales architecture and AI adoption.
Decades of leadership across payers, providers, and healthtech. Leads AGS's healthcare practice on engagements requiring deep understanding of how revenue works inside complex healthcare organizations.
Financial Services and Insurance Practice Leader. Revenue modernization and digital transformation in financial services and fintech. Deployed on FSI engagements where sector-specific GTM expertise is essential.
Specializes in operationalizing AI in GTM functions. AI consulting, customer success, and sales enablement. Deployed when AI adoption and change management inside the revenue organization is the primary challenge.
GTM Alignment Executive Advisor and Leadership Coach. Organizational design, leadership enablement, and cross-functional collaboration. Deployed when alignment across revenue functions is the primary blocker.
GTM strategy for founders, CROs, and investors. Background in early-stage ventures and enterprise consulting. Deployed as a strategic advisor on founder-led and early-growth engagements.
The team behind every engagement.
Client work does not run itself. The AGS operations and delivery team makes sure every engagement is executed with the precision and follow-through our clients expect.
Oversees project delivery and operational execution across all client engagements. Makes sure the work gets done on time and to the standard AGS clients expect.
Inside sales and client support. Manages relationships and supports execution on client projects including outsourced BDR work. The connective tissue between AGS and the clients we serve.
Supports AGS operations and leadership across client engagements, scheduling, and day-to-day execution. Keeps the team running at the standard clients expect.
We give 10% of profits to causes that matter.
AGS was built with a commitment to use the business as a force for good beyond the work we do with clients. Ten percent of profits goes to three causes we believe in deeply.
This is not a marketing statement. It is a structural commitment that was built into the firm from the beginning.
Investing in programs that give young people the skills, confidence, and opportunity to build futures they are proud of.
Supporting the research that moves medicine forward and improves outcomes for patients and families.
Addressing hunger and food insecurity in communities that need it most. Because no one does their best work hungry.
The best-kept secret weapon for revenue leaders who need clarity fast.
If you are ready to work with people who have been inside the work -- not advisors who study it from the outside -- start with a Pipeline Clarity Call.