Accelerant Growth SolutionsACCELERANT GROWTH SOLUTIONS
Technology & AI Practice

Pipeline looks healthy. Activity is up.
Deals keep slipping anyway.

The way enterprise technology is bought, sold, and priced is changing faster than most go-to-market teams can adapt. AGS helps technology and AI companies diagnose exactly where their revenue motion is breaking down and build the execution that keeps pace with the market.

The Sales Cycle Diagnostic finds them in four minutes. Benchmarked against 600+ AGS diagnostics and 2M+ seller evaluations.

Take the Sales Cycle Diagnostic
600+
Diagnostics led by AGS founders
2M+
Sellers benchmarked by OMG
4 min
To instant results
12
Behaviors that drive cycle length
The Technology Revenue Shift

The way buyers buy has changed. Most technology sales motions have not.

The playbook that built your revenue in 2019 is actively working against you now. Buyers are more informed, more skeptical, and more resistant to being sold to. The teams that win have made a fundamental shift in how they engage.

Feature-led demos
Change-led discovery
Activity metrics
Execution signals
Selling the solution
Selling the need to change first
Single-threaded deals
Multi-stakeholder alignment
AI as a bolt-on
AI integrated at every stage
What We See in Technology Teams Right Now
Long cycles with no clear cause.
Pipeline coverage looks fine. Win rates are inconsistent. The problem is upstream in discovery and qualification.
AI adoption without strategy.
Teams are buying AI tools faster than they can absorb them. Most are adding complexity, not leverage.
Sellers who educate instead of align.
Buyers do not stall because they lack information. They stall because they do not feel understood.
Forecast volatility that never resolves.
Late-stage surprises are a symptom. The cause is almost always a qualification or alignment gap from weeks earlier.
Training investments that do not hold.
Generic enablement programs revert within 90 days because they skip the diagnosis and prescribe solutions for the wrong problem.
The Sales Cycle Diagnostic

Your sales cycle is longer than it should be. You cannot see why. Until now.

Four minutes. Twelve questions. Instant results. Built on the same diagnostic methodology AGS uses inside paid engagements with B2B technology and enterprise technology companies.

Cycle Compression: Identify what is silently extending your deals and where the first behavioral shift creates the fastest impact.
Forecast Confidence: Surface where activity is masking pipeline risk and what the leading indicators are actually telling you.
Where to Focus First: Your single highest-leverage shift -- the 2mm adjustment that changes cycle length without a full methodology overhaul.
Start the Diagnostic -- 4 Minutes

Built on 600+ diagnostics led by the founders of AGS. Benchmarked against 2M+ sellers evaluated by Objective Management Group. Confidential. Instant results. No login required.

CUSTOM SALES CYCLE SCORECARD

See how your team scores across the 12 drivers of cycle length. Benchmarked against 600+ AGS diagnostics and 2M+ OMG evaluations. Instant results at the end of the assessment.

PERSONALIZED INSIGHT REPORT

Your lowest-scoring driver, what it looks like in real deals, and the specific behavioral shift that compresses cycles fastest at your score tier.

PIPELINE CLARITY CALL WITH KK ANDERSON

Optional 30-minute session to review your scorecard and walk through the fastest ways to compress your sales cycle.

COMING SOON -- EARLY ACCESS

The full Ways to Shorten Your Sales Cycle diagnostic is in development. Get early access and be notified at launch.

Where Technology Revenue Stalls

Six patterns we see in nearly every technology diagnostic.

These are not generic sales problems. They are the specific execution gaps that appear repeatedly in growth-stage and enterprise B2B technology organizations when buyer behavior has outpaced seller methodology.

The Skipped First Sale

Sellers jump to demos and proposals before the buyer has articulated why they need to change. The deal advances on paper but the buyer was never committed to changing.

Single-Threaded Deals

One champion, no executive access, no multi-stakeholder alignment. When the champion goes dark, the deal goes dark. The risk is invisible until it is too late.

Pipeline Inflation

Opportunities in forecast that were never structurally likely to close. The pipeline looks healthy. The conversion rate tells a different story.

Late-Stage Stalls

Deals that progress through discovery and demo, then stop. The cause is almost always a qualification gap from the first two stages that only surfaces later.

AI Complexity Without Leverage

Teams adding AI tools to broken processes. Activity increases. Win rates do not. AI amplifies whatever already exists -- good or bad.

Coaching Gaps at Scale

Managers who inspect activity instead of coaching execution. The rep knows what to do. Nobody is building the skill to do it consistently in front of real buyers.

AI Advisory for Technology Revenue Teams

AI does not solve execution problems. It amplifies whatever already exists.

If execution is strong, AI makes it better. If execution is weak, AI helps teams move faster in the wrong direction. Most technology teams are deploying AI before they have diagnosed what is actually broken.

AGS helps technology revenue leaders answer the questions that matter before they invest in AI tools: Where does AI actually create leverage in our revenue system? What should never be automated? How do we sequence adoption without creating complexity?

Explore AI Advisory →
Where AI Creates Real Leverage in Technology GTM
Find More
Precision targeting and buyer readiness. AI identifies which accounts are structurally ready to buy -- not just which ones look like your ICP.
Win More
Deal intelligence and forecast confidence. Real-time risk detection, multi-threading enforcement, and narrative alignment before deals stall.
Keep More
Expansion signals and churn detection. Surface whitespace and renewal risk before they become surprises. NRR requires proactive intelligence.
The Technology Practice Team

Led by operators who built revenue inside technology organizations.

The AGS technology practice combines diagnostic methodology with deep enterprise technology operating experience. We have been inside the organizations you are trying to build.

Mark Petruzzi
Mark Petruzzi
Co-Founder & CEO, Practice Lead

Mark Petruzzi is a revenue transformation leader, bestselling author, and AI strategy advisor with deep roots in enterprise technology. He is the author of Selling the Cloud -- the definitive guide to enterprise technology selling -- and Data and Diagnosis-Driven Selling, which introduced the diagnostic methodology behind every AGS engagement. He advises at Genpact and Boston Consulting Group and leads AGS's AI advisory work for technology and AI companies -- helping leaders cut through vendor noise and apply AI where it creates genuine revenue leverage, not just activity.

KK Anderson
KK Anderson
Co-Founder & President, Practice Lead

589+ organizations transformed across B2B and technology environments. 15,000+ competency evaluations. KK leads the diagnostic work -- finding the exact point where sales cycles extend, pipeline inflates, and buyer alignment breaks. She delivers the Pipeline Clarity Call included with every Sales Cycle Diagnostic result.

How AGS Serves Technology & AI Companies

From diagnostic to execution across the full revenue lifecycle.

Every engagement starts with a diagnosis. The findings determine the path forward -- we never prescribe before we understand the problem.

DIAGNOSTIC
Sales Cycle Diagnostic

Four minutes, 12 questions, instant results. Identifies the specific behaviors extending your sales cycle and your single highest-leverage shift. Free.

ASSESSMENT
Sales Effectiveness & Improvement Analysis (SEIA)

The full Revenue MRI. 21 seller competencies, 20 management competencies, 11 leadership competencies -- benchmarked against 2M+ professionals.

AI ADVISORY
AI Revenue Strategy for Technology GTM

Strategic guidance on where AI creates real leverage across Find More, Win More, and Keep More. Platform-agnostic. Diagnosis before deployment. Always.

BENCHMARK
New CRO Sales Team Benchmark

Understand what you inherited in 90 days or less. Complimentary for newly hired revenue leaders who need clarity before they commit to a direction.

ADVISORY
Revenue Performance Advisory

Ongoing embedded advisory for technology revenue leaders navigating growth, transition, or AI adoption. Structured around your diagnostic findings.

FRACTIONAL
Fractional GTM Leadership

When execution gaps are structural and the team needs operating leadership, not just advice. System installation at critical inflection points.

Trusted by Technology and Enterprise Software Teams
GenpactCeridian DayforceAnaplanOracleUKGSalesforceCollective[i]CongaApttus

Find out why your sales cycle is longer than it should be.

Four minutes. Instant results. The same diagnostic methodology AGS uses inside paid engagements with technology companies from growth stage through enterprise scale.

Take the Sales Cycle Diagnostic