Selling the Cloud

Selling the Cloud

Hosted by: Mark Petruzzi, KK Anderson, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky

In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the...

All Episodes

Episodes

A Story of Opportunity and Persistence in the Cloud - with Megan Bowen, CCO Refine Labs

Megan Bowen, Chief Operating Officer and Chief Customer Officer at Refine Labs is the personification of where opportunity and access meet persistence and personal responsibility.Megan's story starts with moving from...
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Women in Sales Club - The Story and the Journey with Alexine Mudawar

Is becoming a B2B Sales professional an intentional process or a result of your early career experiences and journey?Alexine's goal after graduating from Purdue University was to become a retail buyer for a leading...
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The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric

Direct selling models are the primary sales motion for the majority of B2B Cloud and SaaS companies.  Can partnerships amplify and even accelerate revenue growth, even for early stage companies?Ben Pastro has a long...
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High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners

Data-Driven - a phrase we hear often in the B2B Cloud industry - but often as an output from sales activity versus as a primary input to outbound sales activity.Bob Scarperi, has built a company that focuses on...
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Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro

Modern B2B Sales was significantly, and forever altered by COVID-19.  The trends are not new, but were definitely accelerated in 2020 and 2021.Joseph is a multi-time founder of B2B SaaS companies, and his experience,...
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You're More Than a Number - with Scott Leese

Who better to write a book about being a VP Sales in the B2B SaaS industry, than 5x VP Sales and leading LinkedIn sales influencer, Scott Leese.Scott's primary focus has been to help scale early stage B2B SaaS...
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Customer Success, Success - with Eileen Voynick

Eileen Voynick has held senior operating roles and board leadership roles at companies including SAP, Oracle, Siebel Systems, All Scripts, Sparta Systems, and Chair of the Board at Jefferson Health.In this episode,...
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Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life

B2B Selling continues to evolve, especially in the context of Cloud solutions.Jamie Shanks, the founder, and CEO of Sales for Life is a true pioneer in Social Selling. Speaking to Jamie is like drinking a double shot...
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Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner

Gerhard Gschwandtner, the founder of Selling Power Magazine and creator of the Sales 3.0 Conference has been teaching and training sales professionals for 30+ years.On this episode, Gerhard shares his insights based...
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Inside Sales + Enterprise Buyers??? - with Sally Duby, Chief Sales Officer at The Bridge Group

Sally Duby, the Chief Sales Officer at The Bridge Group and a co-founder of the Silicon Valley VP Sales Forum has seen the evolution of inside sales and business development for 25+ years.In this episode of Selling...
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Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner

Doug Landis, Growth Partner at Emergence Capital was formerly the Chief Storyteller at Box. Before being the Chief Storyteller at Box, Doug was an executive in the Sales Productivity group at Salesforce.In this...
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The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes

In this episode of Selling the Cloud, we are joined by Paul Melchiorre, legendary Silicon Valley Chief Revenue Officer at leading SaaS companies including Ariba and AnaPlan.Over thirty years, Paul has had the change...
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